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ideal Ideal® No Calorie Sweetener is different from other sugar substitutes. Finally, someone delivers on the promise sugar substitutes have made for decades! Unlike the leading no calorie sweetener, Ideal® really does look, TASTE, cook and bake like sugar. In fact, the taste of Ideal® is actually PREFERRED over sugar*! With its main ingredient xylitol, Ideal® maintains its sweetness in baking and cooking, AND delivers volume and texture other sweeteners do not. Ideal® is great for people with diabetes and anyone trying to maintain a healthy lifestyle.