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About Ideal®

Tastes so delicious it's a Sweet Revolution™! And an easy way to reduce the amount of sugar in your diet. Today, more sugar is consumed in the United States than ever before. Obesity trends indicate that high sugar intake may lead to weight gain which is a risk factor for heart disease, diabetes, and cancer.** Cut back on your sugar consumption by switching to Ideal® no calorie sweetener.

Ideal® cooks and bakes more like sugar than the leading no calorie sweetener. Our granular blend measures cup-for-cup like sugar and comes in a recloseable bag. And one packet of Ideal® sweetens like two teaspoons of sugar, and dissolves like magic in hot and iced beverages. With Ideal® it's easy—and delicious—to satisfy your sweet tooth without the guilt!


*Preferred for sweetness, flavor and overall liking vs. sugar in independent university taste tests
**American Dietetic Association, Position of the American Dietetic Association: Use of Nutritive and Nonnutritive Sweeteners. J Am Diet Assoc. 2004; 104:255-275. *
*Report of the Dietary Guidelines Committee on the Dietary Guidelines for Americans 2010. June 15, 2010.