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FAQs

What is Ideal® made of?
Ideal® is a unique blend of ingredients with xylitol as the main ingredient.
What’s the unique blend?
It's a blend of natural xylitol, natural dextrose, natural maltodextrin and a small amount of non-natural sucralose (a concentrated sweetener).
What is xylitol?
Xylitol is a natural sugar alcohol found in fruits and vegetables. Xylitol is an FDA-approved sweetener, and has been used in foods worldwide since the 1960's.
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Is Ideal® all-natural?
No. Ideal® contains a very small amount of the well-known sweetener sucralose, which is not natural. However, Ideal® is more than 99% natural by volume.
What makes Ideal® different than the other No Calorie Sweeteners?
  • Great taste (preferred vs. sugar*)
  • Great for baking and cooking
  • Contains natural xylitol
  • Adds volume and texture in baking
*Preferred for sweetness, flavor and overall liking vs. sugar in independent university taste tests
Why is Ideal® great for baking?
Ideal® keeps its sweetness during baking and also provides volume and texture during the baking process.
Is Ideal® safe for everyone?
Absolutely. Ideal® is suitable for everyone in the family, including children, pregnant women and people with diabetes. Ideal® offers a great tasting, no calorie, low carb alternative when cooking and baking.
Is Ideal® safe for pets?
Our pets digest foods differently than we do. Many foods—like chocolate, apples, raisins, baking soda and xylitol—are not safe for pets, especially dogs. Your veterinarian can share more information about xylitol and your pet.
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Why does product in the Ideal® packet occasionally seem “clumped”?
Occasionally, especially in high humidity circumstances, Ideal® may clump--similarly to how sugar sometimes does. The product is fine and will be as sweet as always. Simply break it apart and use as you normally would.
Why is sucralose used in Ideal®?
Ideal's® main ingredient, xylitol, has the same sweetness as sugar. Sucralose is added to boost the sweetness of Ideal®. Since it's a concentrated sweetener, a tiny amount provides significant sweetness.
Why are the ingredients maltodextrin and dextrose in Ideal® No Calorie Sweetener Products?
These are part of our proprietary blend. As in other tabletop sweeteners, Ideal® products contain small amounts of carbohydrate (less than 1 gram per serving) for consistent sweetening and to provide volume.
Xylitol, dextrose, and maltodextrin have calories so how can you say Ideal® is a No Calorie Sweetener?
The FDA allows any food product with less than five calories per serving to be labeled as zero. This includes no calorie sweeteners such as Ideal®.
If there are carbohydrates and calories in each serving, how many are in a cup when using Ideal® for baking?
There are 53 grams of carbohydrates and 202 calories in a cup of Ideal® white granulated sweetener. Compare that to 192 grams of carbohydrates and 768 calories in a cup of regular granulated sugar.
How is xylitol handled by the body?
Xylitol is slowly absorbed by the body. Therefore, when xylitol is used, the rise in blood glucose and insulin response associated with the ingestion of glucose is significantly reduced compared to regular sugar.
How does Ideal® measure in recipes when compared to sugar?
The Ideal® granular products (sold at retail) measure cup for cup just like sugar when baking. If a recipe calls for 1 cup of sugar you can use 1 cup of Ideal® instead. Ideal® packets are not meant for use in baking and do not measure cup for cup. Each packet equals the sweetness of two teaspoons of sugar.
Where is Ideal® made?
Indianapolis, Indiana
Is Ideal® kosher certified?
Yes, Ideal® is OU kosher certified.
Is Ideal® gluten free?
Yes. The dextrose and maltodextrin in Ideal® are corn-based, not wheat-based, making our products gluten-free.